Suppose you live in Gurgaon and your friend lives in Delhi both of you conduct a search on Google for an eCommerce SEO agency. The result that pop-ups on your screen will be different from the one he gets.
When you search anything on Google and someone else types the same exact thing on Google, there’s a significant possibility you’ll get different results. Even if you are in the same room, it might happen.
Why Are Google Search Results Different?
Google wants to give you your own personal Internet. One made especially for you.
Google’s search results are tailored to each individual user, so the results you see may differ from those of the person sitting next to you. This is accomplished by influencing the order of search results based on your browsing history, location, and interests. While this may appear to be a drawback at first, it enables Google to serve consumers with the most relevant content.
To accomplish so, they devised some clever algorithms for condensing the Internet’s bits and parts into a smaller Internet that is precisely how you want it. It’s only normal that your Internet search results differ from those of other users because you prefer various things. Since SEO is a long-term investment so keeping up with the changing algorithms of Google is very important.
Factors affecting the search results are:
1. Location
There are a variety of reasons why your organic search results may differ from those of others. One reason is that your location may alter the order in which your results are shown. If you’re looking for a local business, your results will very probably differ from someone searching for the same company in another city or state. Furthermore, because the search engine algorithms that structure the results are updated and adjusted on a regular basis, the order in which your results appear may have changed.
The location from which you search has a significant impact on the results. Google uses numerous methods to determine a user’s location, including IP address, search history, map usage, and a device’s GPS.
Physical companies and locations that are close to a user are prioritized and appear higher in organic search results.
Even searches within a few kilometers of each other in the same city will frequently provide different results.
2. Online search habits and history
Google obtains information in two ways:
Google Account: Google can monitor and view the browsing history of everyone with a Google Account.
Cookies: Google examines web cookies stored on browsers for anonymous users (those who are not enrolled in a Google account).
They collect the following types of information:
-Searches carried out on Google
-Users click on search results.
-Visited websites
-Online interactions (such as videos viewed or products bought)
3. Device
Google treats mobile and desktop devices differently so it’s probably best to think of them as two whole separate search engines. Mobile search results differ from those on a desktop.
Mobile-friendly sites will rank higher in SERPs than those that aren’t. Furthermore, because smartphones have enhanced location tracking capabilities, mobile devices will likely get more location-based results than PCs.
4. Google Accounts
Google refines your results using information gathered when you are connected to a Google Account. Not only will results differ from one account holder to the next, but they will also be more tailored than those of an anonymous user whose results are simply based on browser cookies.
5. Time
The day and hour of a search have an impact on how different Google results are.
In the evening, the same search that yielded a different result in the morning could yield a different result. Even if all other factors, such as device and location, are the same.
The results of a search are continually changing. They are always evolving. As a result, your SEO must follow suit so the SEO company in Jaipur needs to keep evolving its strategy and approach toward SEO.
So seize the opportunity.
The Google search results are not predetermined. For everyone, they will never be the same. That, though, is a positive thing. It means your company may optimize its content so that it only appears to the prospects you want to view it and not to the ones you don’t. This tailored SEO, when done correctly, will filter your traffic, increase your CTR, and produce more valuable conversions.
That’s a change that we can all get behind.
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