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First-time doing PPC marketing?
Already aware of eCommerce PPC Ads? Then let's check out our 5 Step eCommerce PPC Strategy which can drive sales for you:
5 Step eCommerce PPC Strategy
Step 1
Understanding the DNA of your business
Data Analysis
At this stage, we assess your past eCommerce data (if available) to identify huge sales opportunities. This helps us to analyze what worked for your online store and what should be done to make it better.
Niche Analysis
Understanding your place in the markets is super important before starting an e-Commerce PPC project. In Niche Analysis we identify your niche markets and major competitors.
Audience Analysis
This is the most important step that an eCommerce PPC agency takes during the setting up of marketing campaign. It helps identify the right target audience demographics and in finding most relevant keywords.
Step 2
Landing Page Optimization
- Before starting an eCommerce PPC campaign, it is important to address a few landing page fundamentals.
Easy Login & Navigation
Making it easy for customers to place an order should be prioritized.
Great User Experience
Cleaning the design and avoiding clutter can improve checkout timings.
Connectivity
Internal linking of the product pages is very crucial for multiple sales.
Step 3
Advanced eCommerce PPC campaign creation
Google Ads
We use sniper ad targeting techniques so that the least amount of money is spent while providing maximum sales and revenue. We work on the following types of Google ads campaigns.
• Shopping Ads
• Search Ads
• Display Ads (GDN)
• Remarketing Ads
• Youtube Ads
• Smart Ads
Facebook & Instagram Ads
We precisely target your audience on their favorite social media platforms by showing them the most moving products from your catalog. We work on the following type of Facebook ads campaigns.
• Carousel Ads
• Single Image Ads
• Catalog Ads
• Video Ads
• Dynamic Ads
Step 4
Ad Quality & Conversion Rate Optimization
- We always focus on decreasing the cost per sale to the minimum.
- Achieving good ad quality reduces the average cost per click.
- We ensure that you pay less for every click and conversion in the long run.
Step 5
Essential Google Ads Reporting
Daily Reports
We provide Daily Ad spending reports so that you can observe the sales and amount spent on the eCommerce PPC campaigns daily.
Fortnightly Reports
More detailed reports are generated every 15 days including information like the progress in sales and conversions, the amount spent, the average cost per click, etc.
5 Reasons Why You Should Invest in eCommerce PPC
- It takes you in front of your target audience instantly.
- Rank on 1st position on Google in no time.
- You can create hyper-targeted Ad campaigns.
- PPC means you only pay for the number of clicks.
- It is data-driven and scalable and also improves SEO.
Ready to get started?
Contact us to work with a result-oriented digital marketing company.