Pay-Per-Click (PPC) Ads
Ads that operate on a pay-per-click model, in which users bid on keywords or ad placements and pay for each click on their advertisements. This model is used by major advertisement platforms like Google, Facebook and LinkedIn.
What is a Pay-Per-Click (PPC) Campaign?
A PPC campaign consists of pay-per-click ads where you pay each time someone clicks on your Ad. Some of the most important terms used in PPC marketing are given below:
- CPC: Cost per click
- Max CPC: limit set on cost per click
- CTR: Click through rate
- RoAS: Return on Ad Spend
- CPA: Cost per aquisition
- Conversion rate: Percentage of clicks converted.
- Avg Cost per conversion: Amount spent per conversion
Ideally, a PPC campaign should have strong control over the Ad spending and CPC bids. With that, if someone clicks your ad, that click won’t cost you more than the maximum CPC bid. There are multiple PPC strategies optimal for different scenarios. Get a FREE PROPOSAL for PPC marketing today.
Benefits of PPC Marketing Campaigns
- Enter the markets instantaneously.
- Give boost to other marketing channels.
- Build audience faster and target new customers.
- Gather useful customer data.
- Improve website traffic and ROI.