Google AI Mode Is Here. Here’s What It Actually Means for Your Traffic
AI Overviews now appear in roughly 47% of Google searches in the US, according to Semrush data from early 2025. Click-through rates on organic results below an AI Overview drop by an average of 34%. Those numbers aren’t a warning about the future - they’re describing what’s happening right now. This piece explains the mechanics behind the shift, who gets hurt, who quietly benefits and what actually changes if you run a website. What Google AI Mode Actually Does (and Doesn’t Do) AI Mode - Google’s umbrella term for AI Overviews, conversational search and multi-step query handling - works by synthesizing information from multiple sources into a single response before the user sees any links. It’s not a featured snippet. It’s a...
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