The challenge of how to get visitors to your site still remains, even if it is professionally designed.
It’s no secret that search engines are the most popular tools using which most of your visitors find your website.
As a result, it becomes crucial for you to rank higher because the higher your ranking for relevant key words, the more qualified visitors your website will acquire.
You MUST do search engine optimization (SEO) for your hotel’s website in order to achieve that. Hotel website SEO is a “must do” for all Hotels wanting to sell room nights and venue spaces as well as raise overall brand visibility and recognition.
What Is Hotel website SEO?
Simply put, you want your hotel’s website to appear on the first page / top rankings of search results when people look for hotel booking and consistent Hotel website SEO helps you achieve this.
Although SEO has many potent and alluring appeals, it’s crucial to understand that it is a methodical approach that takes time to bear fruit. Never believe anyone who guarantees that your website will rank first on Google search result pages in a few weeks.
Your SEO plan should concentrate on expanding upon ongoing best practices because SEO appreciates consistency and quality, which may add significantly to value over time.
Why is Hotel website SEO Important?
Travel Portals dominate the hotel sector in large part. Travel Portals charge between 20 to 30 percent of the revenue on each order or booking made through them, according to FHRAI. You can sell some room nights and earn money without having to pay a third party if the SEO of your hotel website is done effectively. Therefore, even with fewer bookings every day, it still gives you a good return on investment.
Let’s say someone goes directly to your website and makes a reservation. If, for example, your room tariff is INR 4000 per night and booking via your website gets all the revenue directly into your account.
Taking a hypothetical case, if a person books through the travel Portal, assuming that the Travel Portal is charging a 25% commission, INR 1000 goes to the Travel Portal and 3000 comes to you per booking. So, over a period of one month, if every day even 2 Room Nights get booked directly per day, the saving in commissions would be INR 2000 x 30 = INR 60,000 and as the SEO grows, this figure shall keep growing, resulting in huge savings on commissions. SEO for Hotels is one investment that funds itself and then becomes a revenue generator.
Why Hotel website SEO should invariably be on for all Hotel websites?
Improves search engine visibility
Your website’s visibility in the hotel industry can improve by effectively using the appropriate SEO for hospitality approaches. Additionally, SEO for hotels aids in raising your website’s ranking so that it appears higher in search results.
Cost-effective technique
The affordable nature of SEO packages for hotels is one of its key advantages. SEO for hotels is a far more cost-effective and efficient way to optimize and market your company online when compared to other media or more conventional techniques of marketing, such as pricey billboards, and expensive television commercials.
Boosts reservation
When hotel websites are properly optimized, they have the ability to draw a lot of visitors and boost the number of direct bookings. The more organic traffic you receive to your website, the more noticeable it becomes on search engines and you start getting more returning customers.
Keep up with the competition
In today’s world, merely stating that you have hotel websites is insufficient. There’s a good likelihood that thousands of other hotels exist that are flourishing, offer excellent services, and have websites as well.
SEO Strategies that Work for Hotel Marketing
Are you prepared to increase direct reservations on your website? Here are four SEO suggestions to assist you to accomplish that.
Use the relevant keywords
The keyword is a crucial element of SEO for hotels. Keywords are the precise words or phrases that potential clients use while looking for hotel websites.
These terms or phrases must be used when customers wish to book hotels; if certain words or phrases are missing from your website’s pages, it is likely that Google will not list your website among its search results.
Conducting thorough research to obtain the greatest possible keywords.
Publish quality content
Publishing educational articles or blog posts with the capacity to draw prospective visitors who are looking for specialized information online. Videos, texts, and other content types are all acceptable media for hotel marketing content.
When your visitors can constantly discover useful information on your website, content is useful for hotel SEO.
For instance, if a traveler is looking for some travel-related subject, you may be able to rank for some of those keywords provided you have created a blog about them and completed your keyword research correctly.
Analyze website traffic
If you can’t monitor what is going on your website, a lot can go wrong. You must constantly keep track of how your website is doing in search of hotels. You can determine if you are on track to meet your objectives by keeping an eye on your website.
You should keep an eye on things like customer searches, competition activity, and where visitors go after leaving your website. Monitoring the traffic to your website might help you identify which elements of your hotel marketing plan aren’t working.
Local SEO
Your main focus should be on local SEO hotels when it comes to increasing reservations for your hotels through hotel SEO since the majority of your visitors are likely to include the area in their search queries, for example, “Best hotels in Gurgaon”. So pay attention to the local SEO of your website.
It might seem daunting to you but clearly, it’s not. Digital Hive helps businesses ranging from startups to big enterprises to perform better in SEO.
Boost your search rankings to become more visible online.