Invest In Your Website Before Putting Your Money In Digital Marketing

Your website is a digital extension of your brand, representing what you sell and who you are. At first glance, you must convey professionalism, trust, and relevancy to your audience.

A smart website not only offers consumers relevant information but also motivates them to take action on the call to action.
Avoid spending your marketing budget without ensuring that your website is optimized and functioning properly.

Why should you put money into a website?

• Your bounce rate will be reduced if your website is more professional and attractive.
• It Deepens brand trust as the majority of the consumers cites website design as their main reason for mistrusting a website.
• A decent website is your sales team’s best friend, and it can be crucial in the customer acquisition process. A well-designed website generates leads all day, every day, and engages more prospects.
• If your website is not optimized well, you’re probably losing a huge chunk of capital because you’re not visible to potential customers.
• A professional website that is developed with the customer’s journey in mind, with content easier to find and interact with, transforms your website into an information tool.

Ways to make you improve your website experience

1. Optimize website speed

Nobody wants to wait for too long for a web page to load.

Therefore, a slow-loading website will contribute to a higher Bounce rate. It is required to be as fast as possible without compromising the customer experience.

It has been observed that prospects usually abandon a website that takes more than 3 seconds to load.
Yes, you read that correctly.

You just have three seconds to capture the attention of 40 out of every 100 visitors.

So. make sure that load time for your website is within three seconds.

2. Focus on website responsiveness

Great! Your website is loading in a blink of an eye. But did you realize that mobile devices account for 80% of your traffic? Is your website mobile-friendly?

Ensure your website is accessible on mobile devices, desktop computers, and iPads. A responsive website provides a flawless online experience for every potential customer, whether they’re viewing it on a desktop, tablet, or mobile device.

3. Appealing CTA’s

Website visitors that are interested in purchasing your products want to know how to proceed with placing an order. Use a powerful Call To Action that’s easy to find to make this process easy.

Consider a color that stands out against the background, as well as language on the CTA that is straightforward. This ensures from the moment the user lands on the page; he will be able to find the button.

4. Value providing site content

Prospects are looking for ways to solve their pain points. So rather than pitching for sales, focus your site content on providing information that will benefit your audience.

Content should be simple to read and useful.

A few blogs may boost website traffic, improve organic search exposure, and, most significantly, personalize your business, allowing people to relate to you in ways that make you look trustworthy and keep customers coming back for more.

5. Proper alignment of site content

The content is properly aligned. Graphics are in high resolution and compressed in size else the content will lose the appeal, which will increase the bounce rate.

Careful alignment of elements, such as images and text blocks, adds an extra level of professionalism to your site. Choosing the proper alignment for text within each block and aligning the graphics accordingly can add a sense of order and improve readability and overall design.

6. Get On-page activities performed

Google Analytics Integration and Google Search Console integration is done. In addition, language Tags and SSL certificate is integrated. Also, dead Links are removed before any activity of SEO for eCommerce.

If there are any indexing issues, have them rectified as soon as possible. Also, ensure there is no duplicate content, as this will impact your website’s rankings afterward.

7. Incorporate Live Chat feature

Live chat technology is becoming increasingly popular among today’s consumers. Not only do they prefer it, but they also expect it.

The advantages of using live chat go well beyond providing your consumers with a faster and more comfortable means to contact your customer support staff. It assists you in better understanding your clients and guiding them.

So before giving a head start to any eCommerce digital marketing activities, make sure that all of the aspects mentioned above are aligned so that you don’t hit any bottlenecks along your online marketing journey.

8. Choose the right Web Development Partner

The web Designing Company that you select as your partner for growth in the Digital Marketing journey is going to play a critical role. Do check their Web Design Portfolio before signing up!