Do you know what Hotel SEO is?
Our 3-step strategy designed for SEO for Hotels, Resorts, Home Stays, Villas, Cottages and B&Bs that promotes conversions and targeted traffic for our clients. Our team will assist you in setting up the basics of your website right , and also implement improvements for your boosting your website’s SEO performance.
3 Steps Strategy for SEO for Hotels
Step 1
ANALYSIS
ANALYSIS OF DATA
Data Analysis is an important touch-point in our Hotel SEO strategy. We analyse your property’s website to understand data regarding website visitor behaviour, issues, and other SEO-related factors, and create personalised strategy based on that data.
ANALYSIS OF NICHE
We perform a niche analysis to make sure you are competing with the right businesses. For example, there is no point in making a Homestay website compete for Hotel website related keywords as the target audience for both the properties is different. We identify your niche markets and major competitors, to make sure your business stays ahead of the competition.
ANALYSIS OF AUDIENCE
A thorough audience analysis is conducted in order to get to know your audience. This analysis helps in identifying your audience’s behaviour, purchasing power, and their buying behaviour.
Step 2
APPROACH
ON-PAGE SEO
We make sure that the content on your website is easily understandable by both visitors and search engines. We perform on-page SEO to make your web pages SEO-friendly and to improve your SEO score. The features included in on-page SEO are Page speed, image meta tags, content optimization, and social media optimization. We work on Website architecture, crawling, indexing, and rendering as they are some critical aspects of technical SEO.
BUILDING LINKS
Link building is a common SEO tactic essential to our overall SEO strategy for hotels, and hence we give it the attention it deserves. We build the most appropriate and relevant backlinks to improve your rankings for the desired keywords.
Step 3
REPORTING
RANKING REPORTS
We send out rankings reports every 15 days to keep you in the loop, as opposed to the industry standard of monthly reports. The report displays how your targeted keywords are performing in Google search results.
TRAFFIC REPORTS
We keep you updated using detailed traffic reports at the end of each month. The traffic report includes improvements in website traffic and engagement, including data points such as users, sessions, bounce rate, etc.
SEO TRACKER SOFTWARE
Our powerful SEO Tracker software informs you of the SEO activities being performed on your website. You will just be required to log in to the SEO tracker, and you can get all the necessary details about the on-going SEO work performed on the website.
5 Things You Should Know About SEO For Hotels
- Local SEO is crucial for Hotel SEO to get more hotel visitors.
- It can ensure higher-quality leads for your hotel business.
- Greater Return on Investment(ROI).
- Helps you grow your organic search traffic.
- Increases brand awareness and establishes the hotel’s credibility.
Ready to get started?
Contact us to work with a result-oriented digital marketing company.