8 Website Maintenance Tasks To Ensure Ultimate Performance

And the best way to ensure that you manage your website even better than before is by having a checklist for all its maintenance tasks.

Our Website Maintenance experts suggest these 8 maintenance tasks to ensure ultimate performance of your website:

1. Publish Fresh and Unique Content: Creating and publishing unique content is an ongoing process which must be performed regularly to keep your site fresh. Not only will posting content regularly increase listings in search engines, it will also make your readers and followers keep coming back for more content. It is also important to keep updating old content on your website with new information to keep it relevant and fresh.
2. Focus on User Experience: The content and design of your website should be user-centric. Your website must be easy to use and easy to navigate, the user must be able to easily find information they are looking for. Make sure it has mobile device compatibility. User’s needs, wants, and behaviour must be kept in consideration to improve user experience.
3. Fix broken links and errors: Check your links to be sure that they get users to where they’re intended to go. External links can be a challenge because often a developer can alter web links without notifying users. It’s important to ensure that your internal links are working. Broken links could lead to the error 404. This can be frustrating for users who receive “page not found” messages.
4. Monitor your page loading speed: The most important task of maintaining a website is to test websites to ensure they load speedily. Today, internet users will give sites a couple of seconds to fully load, before losing their interest. If your website is stuffed with slow running pages it could affect your visitors. Pages load faster when they’re not bogged by massive file sizes or complex web-based applications.
5. Make sure you are using SSL: Do not open any doors to hackers who can access your website. It is possible to make your site secure by strengthening security to keep hackers and bugs away. Regular security updates and software upgrades are required to ensure that your site is protected and safe. Additionally, you can solve security issues easily by monitoring and updating your site on a regular basis. To ensure your website is secure, make sure you install SSL (Secure SSL Certificate). Additionally, you should run monthly backups and utilise antivirus software to detect malware.
6. View The Website on Different Devices and Browsers: Different browsers produce different variations of your site’s appearance to the user. Check out all of the web browsers (Chrome, Safari, Firefox and so on.) and ensure that your website appears professional across all of them. The use of responsive web design is usually a solution that works for all devices and browsers.
7. Backup your site regularly: Data loss from a website or even crashing your website does not occur often, but it could be a huge loss to you if it happens. Therefore, make sure that you have a set schedule for taking backup of your website. You can save an archive of your website store on a different server than the one that hosts it. Making regular backups of your website is an opportunity to appreciate your efforts.
8. Test your CTAs: The CTA (Call to Action) is a way to instruct and motivate customers to take action. A typical CTA could include “Book Us Now”, “Hurry Up! 5 Items Left” or “Find Out More”. If you have any of the CTA’s on your website you should check them out every month. Additionally, a clear and easy-to-read CTA inspires visitors to take a deeper engagement, boost email subscribers, increase the conversion rate and encourage customers to purchase items from their shopping cart, for example. Furthermore, if you run an eCommerce site It is recommended to conduct the test of transactions every month. It can help you identify any issues that your customers could encounter while clicking”Buy Now” or the “Buy Now” or “Check-Out” button.

Website maintenance is essential to ensure that your site continues to function optimally and provides an outstanding user experience for your visitors and potential customers. The only way to ensure that you can manage your website well is to set up a schedule for its maintenance. By doing so, you’ll ensure that your site is always performing at its optimum levels at all times and it is always ready for an immediate loading speed and exceptional user experience. 

Everything from backups to analytics should be done according to a schedule, so the tasks don’t fall through the cracks and get overlooked. By having a developed list, you can make sure that nothing slips through the cracks. Not only will this ensure your site continues to have proper functionality, it will also help you keep your business looking professional. If you want your website to be your number one marketing tool for effective business communication, then make sure that you complete these eight simple maintenance tasks regularly. 

You can perform these tasks by yourself if you have the technical know-how, or you may take the help of a web designing company to assist you in maintaining your website. Whatever option you choose, make sure you are making regular updates to your website to keep it relevant and fresh.

If you are looking for a website designing company in Gurgaon, end your search with us. Digital Hive is a website development company in Gurgaon that can help you create and manage professional and responsive websites.