SEO in 2024: Why Optimization for Interaction to Next Paint (INP) is Critical

Achieving high search engine visibility is the Holy dream for businesses in the fast-paced world of online competition. In 2024, a new player in search engine optimization (SEO) has surfaced: INP (Interaction to Next Paint) optimization. But what exactly is INP, and why is it important for this year’s SEO success? Let’s find the answers!

Understanding Interaction to Next Paint (INP):

Interaction to Next Paint (INP) is a metric that measures the duration of time it takes for a webpage to become completely interactive following a user’s activity, such as clicking a link or hitting a button. Put more simply, it’s all about how fast visitors can interact with a website after visiting it.

The Rise of User Experience (UX) Importance in SEO: 

User experience (UX) has become a cornerstone of SEO strategy in recent years. Search engines such as Google give priority to websites that provide users with user-friendly and engaging experiences. INP optimization keeps users keen and engaged by ensuring quick and responsive interactions, which directly boosts UX.

Mobile-Friendly Optimization:

Since mobile devices are used by the majority of internet users to access the web, optimizing for mobile has become essential. Google, in particular, has shifted to mobile-first indexing, which means that when assessing a website’s ranking, it looks first at its mobile version. INP optimization plays a role in this scenario since it ensures that websites run smoothly and load quickly on mobile devices, increasing their chances of appearing higher in search results. 

Reducing Bounce Rates, Increasing Engagement: 

Lower bounce rates are often linked with a higher INP because visitors are more likely to stay on websites that respond quickly to their input. Businesses may lower bounce rates and boost user engagement—two metrics that search engines take into account when ranking pages—by boosting INP. 

Gaining a Competitive Edge:

In SEO, where competition is strong, every edge matters. Websites that invest in INP optimization provide themselves with a competitive advantage over competitors by offering better user experiences. Higher ranks in search engine results pages (SERPs) and eventually higher levels of organic traffic can result from this. 

To sum up, SEO success in 2024 depends on Interaction with Next Paint (INP) optimization. Businesses can improve user experience, and mobile friendliness, meet Google’s Core Web Vitals guidelines, reduce bounce rates, boost engagement, and obtain a competitive edge in the digital marketplace by giving INP optimization priority. 

INP optimization is going to be essential for achieving and keeping up high visibility and success in the dynamic field of search engine optimization, as long as search engines prioritise user experience.

INP Success story:

We had redeveloped the website for Protouch, with INP optimization. We were delighted to see the website experiencing a 5X jump in traffic soon after. Do take a look at the testimonial received from them.