Large Websites Stand A Better Chance Of Effective SEO
Why? The first five organic results on the first page alone account for 67.6% of all clicks (Source: Zero Limit Web). Most of the SEO companies in Gurgaon agree that more the high-quality content you have on your web pages, the better your search engine rankings will be.
When it comes to successful SEO, large websites have an advantage of scale. They can target more long-tail keywords and rank for a larger range of search queries with more pages and content. Large websites often have more strong link profiles, as well as greater resources to devote to SEO strategies like content marketing and link building, which adds to their advantage. Finally, larger websites are more likely to have greater long-term SEO outcomes than smaller ones.
When a user runs a Google search, Google does not always provide them with the website’s home page. It may often direct you to the website’s other related services page or blog. More web pages give you the opportunity to pull users from a variety of connected web pages. More pages attract your target audience like a magnet expanding your audience catchment area.
Your website structure will always demand some extra care in order to apply your SEO strategy more effectively. More web pages enable you to rank your website for more keywords relating to your niche, ensuring that you don’t lose out on a qualified lead or sale but a careful plan on how to manage the pages is equally important.
Suppose you run a web development firm. You built a keyword list for your business, and now that you have a big website, you can utilize the keywords like web designing services on one page, web development firm on another, and website design agency on another. This technique can help you include more keywords in your list, ensuring that you do not overlook any relevant keywords in your niche so that you do not miss out on any prospects for your business.
The most important advice to rank well is still to produce great content quality instead of publishing simply a large volume of content every week or month that does not serve any purpose. Publishing one page of quality content is better than ten pages of copied content to ace your SEO strategy.
Instead of producing and copying the same webpage over and over, try increasing the number of web pages by:
- Either create multiple informational pages for each of your products and services. Suppose you’re a corporate training institute, you may use your website to construct different sites for the various professional courses you provide. Always carefully consider the structure of internal linking so that your audience has a seamless user experience rather than being led nowhere.
- Another strategy to add additional web pages is to include a blog section on your website. This will not only boost your content marketing game but also increase the possibility of ranking more web pages throughout the web for a variety of niche-related queries. After all, content reigns supreme.
Your domain authority will also improve by publishing high-quality and informative blogs on your website. For example, If you manage an eCommerce marketing agency, you might write blogs on the latest technological advancements in the area or provide relevant material for eCommerce business owners to indulge in your marketing services.
You can’t deny that site structure is crucial to a website’s search engine optimization. A properly planned website can always help you to rank higher on the SERP keeping in mind all other SEO activities as well.
When the SEO agency in Gurgaon that is working on your website suggests that you adhere to a content development strategy based on keyword research, you should understand that they are advising you to do so in order to ensure that your website is successful. Any website’s performance is largely determined by its content. As a result, you should not be stingy with your website’s content.
Small websites with a few topics covered and not updated on a regular basis are not considered good business for that particular niche by Google. The goal is to establish yourself as an authority website based on the quality of your content, which must be updated on a regular basis.