Search Engine Optimization (SEO) is the most cost effective form of digital marketing for B2B companies and is essential in driving higher conversions.
As a leading SEO Company, we believe that there are many reasons why B2B businesses should strongly consider SEO as their primary digital marketing strategy. First of all, SEO can have a substantial impact on sales. In this fast-paced digital age where consumers are only getting more fussy and impatient, SEO provides a resurgence of sorts by delivering impressive results right after launch. Second, SEO is a very flexible marketing strategy that can work with almost any kind of business.
What is B2B SEO?
Business-to-business Or B2B SEO is the process of creating and optimising website pages to rank for your targeted keywords on search engines like Google, Bing, Yahoo and more. SEO includes things like keyword research, content creation, and link building.
Implementing a cost effective digital marketing strategy can significantly enhance your online visibility and organic search rankings. By focusing on specific industry-related keywords, you can attract more traffic to your website, which helps in generating leads and increasing sales. This approach leverages the power of social proof, which further assists in drawing in visitors and converting them into customers, making it a highly effective way to boost your digital marketing outcomes without substantial costs.
SEO is one of the most cost effective digital marketing methods because it targets users actively searching online for your products and/or services. SEO’s inherent inbound nature saves businesses money, as opposed to cold-calling and other outbound strategies. Check out our SEO charges in India for a better understanding.
Your B2B marketing strategy needs to focus on high-quality leads and content. SEO offers you an opportunity to do just that.
Optimising for long-tail keywords is a sure fire way for B2B companies to drive qualified traffic to their website. Long-tail keyword searches have a click-through rate of 3% to 5% higher than searches that are generic.
SEO for a B2B strategy is all about optimization and writing great content that caters to users’ needs. SEO is a powerful tool for any B2B business owner, and if performed correctly, can yield a massive ROI for your company.
Reasons Why B2B SEO is a cost effective digital marketing strategy:
- Your prospects are using search: Around 93 per cent of all online sessions begin by using a search engine while 71% of B2B clients start their search with a search. If you’re looking to gain more customers on the internet it is essential to be where they are by creating an online presence on search engine result pages (SERPs).
- Better User Experience: More than 90 per cent of B2B customers say they’re more likely to purchase again with the same vendor when they experience a better mobile experience. Only half of them will purchase again if they have an unsatisfactory mobile experience.
- Builds Authority for your brand: 96 per cent of B2B buyers are looking for the content of thought leaders which demonstrates the importance of authority and research to convert leads.
- Provides Long-term Success: SEO is an investment in your brand and it continues to yield results over a long period of time. When you spend on advertising, you stop getting results as soon as you stop spending on ads. On the contrary, SEO helps you build site authority over time, content, and visibility in search engines sustainably over time.
B2B SEO can prove to be fruitful to your business if carried on properly. Execution is the key. If you need help in creating and executing an effective B2B SEO strategy that drives results, you have come to the right place. Digital Hive is a digital marketing company in Gurgaon providing all-around digital marketing services to help your business grow and flourish.