One Page Of Original Content Is Better Than 10 Pages Of Copied Content

Plagiarism from other sources also makes your blog appear unprofessional. Readers will notice that you didn’t take the time to create it yourself, and they will be less likely to trust you. Most of the SEO agency focus consider the originality of the content is very important for ranking on Google.

One page of unique content is always preferable to ten pages of duplicated content. When writing, it’s crucial to take the time to come up with something fresh and original. This not only distinguishes you from others in your profession but also lends credibility to your business. The pages, blog articles, and other content assets on your website are what attract visitors and convert them into customers. But what if you could extract even more value from your content?

You can, and it’s a lot less difficult than you think. All you need to bring your creativity out and research the topics your audience is looking for.

Google strives to provide users with high-quality content and accurate results to help them solve their queries. The performance of a website on the search engines is largely determined by the content it offers.

Google algorithms have evolved a way to much keeping in mind seamless user experience. Suppose there is a well-written and optimized blog on “Luxury Sells Everywhere Not Just In Metros” written by a company that is ranking on top on the search engine and 10 different businesses try to copy the content. Google will always prefer the original content over the one copied by the competitors and show the original content. If you use copy content, your content will not even be displayed by Google on the search engine result page. Because the user is looking for the relevant results rather than repeated ones.

You may add true value to your company’s bottom line by investing in quality content for your website. It is like an investment that can generate you good returns.

Why is it important for site owners to avoid duplicate content?

Site owners may lose rank and traffic if duplicate content is present on their business website. 

Search engine algorithms are now evolved to rarely show multiple versions of the same content, therefore they are compelled to determine which version is most likely to be the best result. This reduces the visibility of each of the duplicates.

Value of Original Content

1. Boosts Search Ranking and Link Building Efforts

One of the most important aspects of a successful SEO strategy is original content development. There are billions of pages of content available online, and the content you create will decide your online visibility and SERP ranking.

You can obtain powerful backlinks with good content on websites from high domain authority sites, these websites only accept posts that are useful, relevant, and unique.

To that end, if you want to boost your search ranking and obtain high-quality backlinks, make sure you only create high-quality unique content for your website.

2. Increases your credibility and establishes Authority

Delivering innovative, high-quality material on subjects that your sector rarely discusses could provide you with a substantial competitive advantage. Along the way, this content approach will help you build credibility.

Content that demonstrates your competence and knowledge will demonstrate to everyone that you have a thorough understanding of industry trends and are willing to go outside the box. This will allow you to establish yourself, as well as your brand, as an industry leader and authority.

3. Enhances comments and social shares on your content

Producing interesting, and useful content is the best method to enhance website engagement.

Keep in mind that a well-researched piece that provides readers with useful information is more likely to be shared on various social media platforms than generic content.

It’s almost impossible to find high-quality content in this time of clickbait and misleading posts. When people come across good and original content, they make it a point to not only read and absorb it but also to share it with others. Most of the Social Media Marketing Agency agree with this.

4. Less expensive but more effective.

Content marketing, according to DemandMetric,  can produce 3x more leads. Why pay more on intrusive tactics like television advertisements, banner ads, radio ads, and newspaper features when you can spend less on creating original content on your website and enjoy its benefits in the long run. Investing in original content always gives you way better returns.

5. Improved Website Traffic

Publishing original content can benefit your online business as more people will see your brand everywhere– on social media, in query results, in backlinks, and in other ways– as a result of increased exposure and better SERP results. Every time a user is presented with a link to your website, the chances of them visiting it grows, and thus the traffic to the website improves.

How to Create Unique Content

1. Figure out what your target audience wants.

Spend time getting to know your target audience. Try to get to know the issues, concerns, and topics that are important to them. Then they deliver content from a position of authority and experience that tackles those problems.

2. Use the data about your target audience

You can simply monitor which subjects or pages receive the most traffic with analytics tools like Google Analytics. Using this information, you can develop a robust content development plan that will allow you to create original material for your target audience.

3. Make Use of Content Creation Tools:

Producing unique material is difficult, but not as difficult as it was ten years ago. This is because of the myriad content creation tools that make our lives easier.

4. Make the most of personalization:

Share your opinions or the lessons you’ve learned from your life experiences. It’s not only a great way to develop unique content, but it may also help you increase engagement.

5. Enhance content using images and other graphics

Including photographs and other aesthetically appealing components in your material can help it stand out. Complement your writing with graphics or videos.

Make your own graphics or use photographs and material that you’ve taken yourself. Not only will your material stand out, but it will also be more intriguing and shareable.

While original content is king, getting to the top of relevant SERPs no longer begins and ends with good keyword utilization. So it is always advisable for online business owners that do not to stress about posting daily copied content on the website but rather focus on the originality, consistency, and creativity of the content.

Original content that makes people sit up and take notice, so mastering the art of originality is your chance to stand out from the crowd and shine.

Original content is preferred by search engines and is more likely to rank higher than copied stuff. So the next time you sit down to write, make sure everything you create is of the finest quality and entirely your own.