WordPress began as a blogging platform in 2003 and has evolved to become a multi-purpose Content Management System with thousands of plugins and themes.
WordPress’s user base grows as the platform does. WordPress is being used by eCommerce enterprises, journalism organizations, and a variety of other businesses.
If you have a WordPress-based website, you should start looking into SEO Services in Gurgaon to help you boost your search engine rankings. WordPress is an excellent SEO tool since it allows you to add a lot of rich content easily and keywords to your pages, which helps you rank higher. Furthermore, the platform is extremely quick and secure, making it an excellent choice for organizations searching for an online presence.
The core strength of WordPress is its simple content management system, which makes it easy to manage and update the website. WordPress is so simple that even non-technical folks can effortlessly update the website.
Google is known to prefer websites that are updated more frequently than those that haven’t been updated in months and constantly attempts to provide users with new and updated content. Google will not take a website that was last updated six months ago as seriously as one that was updated only a week ago.
According to Matt Cutts, WordPress takes care of 80-90 percent of the search engine optimization mechanics. WordPress has kept up with changes in search engines and SEO strategies because it is updated so frequently by developers who are aware of search engine standards. All of this adds up to a WordPress website that is well-optimized.
6 Reasons Why WordPress Is Suitable for SEO
1. Optimized Permalinks:
Permalinks are your website’s URLs. When working in the WordPress dashboard, you can easily modify your permalinks.
The permalinks can have two effects on your ranking:
- Keywords in the links are a significant ranking element.
- Good permalinks can help your posts get more clicks from search engines.
2. Easy to Add Metadata
Two significant ranking criteria are the SEO title and the meta description. They should be present in every post and page on your website. Including the targeted keyword in the metadata can drastically enhance your ranking.
If you use WordPress, you can install Yoast SEO, rank math, and other plugins. These plugins allow you to quickly and easily add metadata to all of your posts and pages.
3. SEO-Friendly Graphics
Images are a crucial SEO asset since they ensure that your content is attractive, visible, and compelling. Optimized images, on the other hand, can help your page load faster, improve the user experience, and create additional ranking opportunities. You can easily optimize the images according to SEO-friendly algorithms using various plugins available.
4. Great User Experience:
With more amazing plugins and themes accessible than any other rival, WordPress gives you a lot of alternatives to customize your site. You may now be inventive and create fantastic websites. Modern Google is very much concerned about the user experience website has to offer.
5. Page load time:
Google is serious about the page speed in particular because the faster a page loads, the easier it is for the search engine to crawl the entire website and properly index it. Site speed should not be an issue for anyone who already uses WordPress. There are numerous fast-loading themes available to suit any requirement. There are additional plugins designed specifically to increase site speed.
6. Mobile Optimization:
The majority of themes are already mobile-friendly. Furthermore, when you customize your website, you can see how it looks on various devices on WordPress and check website responsiveness. So, if you want to stay on Google’s brighter side, make sure your mobile version of your site is as efficient as your regular desktop one. This means that your website should load quickly, have simple navigation, and allow users to complete numerous tasks without difficulty. This is the prime focus of almost all website design company.
One of the most flattering things you can say about WordPress is that it helps content writers and business owners to focus their efforts where they are most required.
Instead of bothering about the technicalities and worrying about SEO screw-ups, WordPress users can focus on what they do best rather than thinking about how to get their material in front of their target audience. The Large Websites can be easily managed on WordPress.
WordPress has produced one of the most powerful tools accessible on the modern internet by allowing producers to present their information in a way that appeals to both search engines and human readers.