Why then don’t you have any sales? There are a few things you need to check on your if you’re not getting the sales you want.
This blog post will examine possible causes for your eCommerce website’s lack of sales as well as solutions.
1. Poor image and Product Description Quality
Online shoppers are unable to pick up and scrutinize products before purchasing them. They are compelled to rely on the visuals you offer in addition to any written descriptions you may have.
It is important to create descriptions and images that draw customers to the product. You’ll lose a lot of sales if your product images are poor or if you only use technical descriptions because no one will be interested in your offerings.
Additionally, you really do need to offer pictures that help potential customers understand the caliber and utility of your products. Post close-up pictures of the features you want to draw attention to and images of the product in use. Use high-quality images to present your products from a variety of angles.
Start creating one-of-a-kind descriptions that demonstrate the worth of the products and how consumers can benefit from them. Utilize storytelling techniques to arouse emotions while emphasizing advantages and unique features. Most importantly, make sure you describe how the products feel, look, smell, or sound using sensory words.
2. Daunting Checkout Process
Customers find a lengthy, complicated checkout process to be frustrating.
Make the checkout process simple to eliminate frustration. Similarly, never demand registration in order to check out. Allow customers to complete the process and select at the end whether to register and save their information in case they want to return and provide various signup options using mail ID, phone number, Google accounts, etc.
3. Hidden shipping costs
Usually people abandon online shopping carts because shipping costs were not made clear to them until the very last step of the checkout process, at which point when they counter expensive shipping rates this discourages the customer.
Some customers never even get that far. One of the main causes of shopping cart abandonment is hidden shipping costs, but this is a simple problem to resolve.
Offer a shipping calculator to your customers that are based on the products they are interested in and their zip code. The majority of eCommerce platforms provide plugins that make adding a calculator like this simple. Make the shipping cost very clear on your website to avoid cart abandonment.
4. Poor Optimization
The majority of shoppers use their smartphones to make a purchase or even research before making a purchase. Navigation can be very difficult if your online store has tiny buttons, small product images, or a cluttered design.
On a squeezed mobile screen, small tap targets make it challenging to press the desired link or button, which can ruin the shopping experience and cause a customer to shop elsewhere. Make sure your mobile design is responsive, with appropriate size images of products and appealing CTA buttons.
Non-product pages should point customers in the right direction with a loud and clear call to action. The best e-commerce websites never leave their customers in the dark about what to do next instead, they clearly lay out the process for them. Keep the track of load time on your website as a long load time can cause frustration in the website visitors and increase the bounce rate. Keeping all the aspects in mind of SEO and optimizing your website, it is recommended to hire an SEO agency to help you with aspects of SEO.
5. Inaccessible Customer Service
A company that receives traffic but generates no sales may indicate that customers require additional assistance before making a purchase. The first and foremost thing to keep in mind while running an eCommerce store is to provide quick and easy assistance to the customer in their buyer journey. This not just help you push your customer forward in their journey but also establish trust in them that they can rely on you and spend their hard-earned money without worrying about fraud or scams.
However, the majority of small businesses only provide email support, where typical turnaround times can exceed 24 hours. Super-fast responses can be done using a phone support service.
Immediately addressing a customer’s concerns can significantly increase their likelihood of making a purchase. And you can integrate a live chat feature on your website to accomplish this. The average wait time for your customers can be reduced by this straightforward addition.
6. Ineffective checkout page
A customer may decide against making a purchase due to any challenge faced during the checkout. Your eCommerce site may not be making any sales if your checkout procedure isn’t designed to generate revenue.
One of the main causes of cart abandonment is the requirement to register before making a purchase. Allowing customers to finish their purchases without registering will help you avoid it. Allowing them to make purchases as a guest can encourage purchases.
Testing and evaluating your checkout process with a variety of people is one of the best ways to guarantee it works perfectly. Give them the tools to complete the transaction just like a typical new customer would. After that, request an overview of their experience.
Usually these questions can help you understand and make changes if any are required: Is it simple to purchase? Does the website appear to be reliable? Did you encounter any crashes or errors? Throughout the process, did you have any worries?
7. Imprecise or unfair return policies
Return policies are crucial to encouraging customers to make purchases. Returns are an unavoidable reality for online retailers. Make sure your policies give customers the assurance they need to feel comfortable making a purchase from you. The most important thing to do is to make sure your return policy is superior to those of your rivals.
Carefully work out your return and exchange policy taking care of what customers what and how they can trust you with their money.
There could be many reasons why sales are not happening on your eCommerce site. It could be that your traffic is low, or that you are not getting the right kind of traffic. It could also be that your conversion rate is low, or that your product is not appealing to your target audience. If you are not sure what the issue is, we can help you figure it out. Taking care of your website and marketing it right can have an impact on your business performance. Connect with us to get started with our result-driven eCommerce Marketing Services.