8 Wix SEO services Mistakes That Are Killing Your Rankings

Make sure your website is properly optimized for search engines like Google and Bing before you can make this all work. For this, you hire an SEO company. Still, it is equally important to check if the SEO strategy is being implemented correctly so that your website performance is not impacted later.

Here are five mistakes you should keep a check on while using Wix SEO services to improve your search engine rankings:

1. Wrong Keyword Selection

Make sure you and your hired company (that is providing you Wix SEO services), select the appropriate keywords for your website. Understanding the terms your customers would use to search for the goods or services your business offers is crucial when defining the products and services your business offers. Neglecting the preference of search engines in choosing keywords and not using long-tail keywords is one of the most frequent errors. 

You must be aware that the keywords you may think are appropriate may mean something entirely different to someone else or maybe too general for your target audience. It’s crucial to conduct thorough research before making any decisions. A good number of average monthly Searches you be happening on the keywords that you work on.

2. Keyword stuffing

Some people attempted to manipulate the system in the very early days of search engines by stuffing their content with as many keywords as they could. That not only no longer works, but if Google suspects you of “keyword stuffing,” you will be penalised.

Make sure you are using the appropriate keywords and that you are doing so naturally. Publish content for readers, not web crawlers.

3. Slow loading of the website

The speed of the website is also a very crucial factor in the ranking of the website. Always keep in mind that, the rate at which your website loads affects its rankings. Google prefers faster sites. It is preferable to use the Google Page Speed Insights tool for a speed check rather than relying on assumptions. This tool gives you a thorough overview of everything that needs to be done to improve the speed at which your website loads.

The best solution to increase site speed is to resize large images. Many WordPress plugins that resize and compress images are now readily available.

4. Content Duplication

Duplicate content, in the context of SEO, refers to content that appears on multiple web pages within the same or various domains. Duplicate content causes problems because search engines can’t decide which content to index, which eventually prevents the content from appearing in search results. The majority of the time, search engines are successful in determining which version they should index, but occasionally they get it wrong.

Then there are duplicate URLs that are utilized inconsistently, which confuses search engine bots and lowers the value of the URL or lowers the search engine rankings for your website.

Duplicating content occurs when you copy it from another website and paste it on your own, or when you use the same piece of content on different pages throughout your website. This problem occurs more frequently when an SEO guideline is not properly positioned during the domain’s architecture phase of development by a Website Development Company.

5. Black Hat Techniques

Many businesses employ black hat techniques to obtain quicker results. These actions go against search engine policies and affect search results. Using these strategies when optimizing a website carries greater risk because search engines, in particular Google, actively track and penalize or even ban websites that attempt to break the rules. Link exchanges, keyword stuffing, spamming blog comments, purchased links, and hidden text are examples of common black hat SEO techniques.

6. Speculating Link Building Negotiable

The links that point to your website are known as backlinks. Backlinks are thought to be important for Search Engine Optimization because Google and other search engines give websites with a fair bit of quality backlinks more credit. The top SEO company in India has largely accepted and incorporated this truth, but some internet marketing specialists try to downplay the importance of quality link building. However, it is obvious that this is the wrong action.

As a result, link building is crucial to the success of SEO services and it outlines exactly how Google decides which websites should be considered for the top spot on the Google Search results page.

7. Website not Mobile-Optimized

Mobile devices now account for the majority of all online traffic. When a user searches on a mobile device, Google now prefers content that has been optimized for mobile. If your website isn’t mobile-friendly, it might not show up in search results when people are using smartphones or other mobile devices.

You can also perform a Google Search Console audit. You might discover that the errors like content wider than the screen, text too small to read and clickable elements too close together, etc.

A site that isn’t mobile-friendly can hurt your SEO, so a responsive design is essential. In fact, Google changed its algorithm to favor sites that are mobile-friendly back in 2015! A website that is optimized for mobile devices stands a better chance to show up high on the search engine result page when someone searches over the mobile device.

8. Analytical Tools Ignored

Google Analytics is a crucial tool for search engine optimization that aids in measuring the effectiveness of your website. You can see how your website’s optimization is performing for the various types of content it contains and which tactics are most effective for you. For the best optimization results, you must get an analytics tool set up for your website and regularly monitor its performance or ask the concerned agency for the performance report.

An efficient SEO strategy is made up of many different components, all of which are important to the functionality of your website. These eight Wix SEO mistakes listed above are the ones we encounter the most frequently. Although SEO is both an art and a science, avoiding these blunders can help you achieve SEO success.