This is because good product photographs can make all the difference when it comes to eCommerce SEO services and bring you a great deal of revenue.
If you own an eCommerce store for clothing then product images are the prime factor that will influence the purchase decision of your website visitor. Your competition may take away your prospects if they have better product photos than you.
Quality product photographs work as an effective sales pitch for all eCommerce businesses. Your photographs should be influential enough that they can convert a prospect into a loyal customer.
According to recent surveys, roughly half of clients will abandon a website if the photographs are unsatisfactory. So, if you want to attract visitors to your eCommerce site, invest in high-quality product photography.
Significance of high-quality product photography
When purchasing online, customers do not have the advantage of seeing the product for real, but images are the ideal remedy for this. Product photography has numerous advantages:
1. Reflects the Image of Your brand
Professional product photography is a long-term investment, it creates a good first impression of your brand. It portrays your company as professional, valuable, creative, and unique to your customers. It persuades your customer that your business cares about their wants and demands, motivating them to become loyal customers who purchase your items on a regular basis.
2. Essential Aspect of Purchasing Decisions
Because we are naturally visual creatures, images have a unique potential to form first impressions. 93 percent of buyers regard a visual appeal to be a crucial deciding element in a purchasing decision proving that images indeed speak louder than words.
3. Increase Engagement rate
Product photography that is well-shot, effective, and useful catches attention in the blink of an eye. The image quality, subject, colors, and concept should all appeal to your target audience. Professional photographs are one of the most crucial things to use if you want to foster a relationship with your customer.
Setting a high level for product photography demonstrates that your products are unique and help you stand out from the competition.
4. Meet Customer Expectations
Did you know that approximately 22% of internet purchases are returned because the products do not match the photos? Taking quality product photography that conveys the correct story sets the bar for what your customers expect to see. It also dispels their fears that the products will fall short of their expectations and gives your customers a clear picture of what they may expect from you.
5. Helps you in multi-channel online marketing
Images that you used on your website can also be used on your social media profiles. Because Instagram is more focused on visuals, high-quality photographs are very much important for your social media handles. They’re also effective on Facebook and other social media platforms.
When you share your product images on social media, you give your followers permission to share them. This turns your customers into your own personal marketing team. Because of the shares, new potential buyers may see the photographs. These professionals’ images can be used for paid marketing on Google Ads and also in Facebook ads. Most PPC management agency uses high-quality visuals in their ad copies for impact and to drive in sales.
Things to consider before your product photoshoot
- Use a white or light-colored background so that eliminating undesirable elements and retouching images is easier during the time of editing.
- It may appear simple but, the lighting, and location of your product accurately can take many attempts. So try every possible angle.
- Perfect lighting is one of the most important aspects of creating a professional product photo. Try out various lighting to find out what makes your images appealing.
- Optimize your photographs for the highest possible quality while keeping the page load speed in mind.
How to optimize your product photographs for search engines
- For faster loading speeds, try to keep your image file size minimum while keeping in mind the quality of the images.
- Make sure your website is mobile-friendly and images are responsive on various devices to provide a seamless user experience.
- Use the proper file format, whether JPEG, GIF, or PNG. So that they load properly on the website.
- Add relevant keywords in the title of the image file and in the image alt text to make it SEO friendly.
Superior quality product photographs are one of the most significant components of a good eCommerce website.
Conversions require clear, accurate photographs, a nice mix of product-only shots, lifestyle photos, and user-generated images that can work wonders for your online business.
Lighting, lens type, quality, and all mentioned above are all crucial considerations when photographing products.
Post-production is equally as significant as the main photography process, it is always good to work with professionals for both the photo shoot and post-production process. It is always better to invest in your website before pouring out your money into the eCommerce digital marketing services.