Absolutely, YES!
We cannot deny the very fact that Digital presence is extremely crucial for all sizes of businesses lately.
Your marketing strategy should specialize in connecting with prospects at the proper place, at the proper time so that you do not miss out on any opportunity.
The digital landscape has been evolving at an accelerated pace; businesses are getting increasingly conscious of the very fact that leveraging the digital platform’s demand can benefit them.
Google Ads, SEO, and Social media presence are 3 different entities, but we cannot deny the very fact that SEO and social media presence act as a supporting pillar to Google Ads.
Google Ads agency can help you advertise on Google and SEO aims to rank your website higher on the program result page when a user searches for your services or products.
Whenever a searcher does Google Search regarding your niche product or service. They land up on the Google search result page which showcases both Googles Ads and organic searches results. Supposedly, it shows them 2 Ads results and 10 organic results, there’ll be a total of 12 options for the user to click on. Now, if you show up only in Ads, your presence on the results page is 1/12 i.e. 8.33%. Additionally, if you show up in organic search results also, your presence is going to be 2/12 i.e. 16.67%.
Hence, the likelihood of you getting a click doubles thanks to higher brand visibility. SEO and Google Ads together offer you the best chances of earning valuable traffic. Once you bid on an equivalent keyword using Google Ads that you are targeting using SEO, the exposure for those keywords increases.
Social media is known to have approximately 4.62 billion users currently. Social media helps improve the engagement rate and foster good relations with the consumers when done strategically. It also helps customer retention that can eventually turn your acquired customer into brand advocates.
Every other person is using social media before making a purchasing decision nowadays. It has been seen that 90% of users do not buy from an e-commerce website on their first visit. To keep bringing them back till they buy or start engaging together with your brand, social media helps as it increases the sense of brand recognition within the prospects.
Whenever Ads target the prospects they tend to go to social media to see product reviews. Additionally, you’ll be ready to showcase your product and services to them in interesting content formats. A robust social media presence acts as social proof that entices the prospects to make a purchase.
SEO, Google Ads & Social media aren’t competitors, but they’re three powerful marketing tools that will deliver you tremendous results when done right. If you’re running or willing to run Google Ads for your business you must support it with good SEO for more visibility on Google search and a strong social media presence for better engagement.