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Association
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Travel & Tourism
The Pacific Area Travel Writers Association
Website Design and Development for The Pacific Area Travel Writers Association (PATWA), a non-profit, non-government, professional, international media organization founded in the year 1999.
Client: The Pacific Area Travel Writers Association
Services: Website design and development on WordPress, Paypal Payment Gateway integration
Arial, Helvetica, Sans-serif
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Understanding the Client’s Vision
The Pacific Area Travel Writers Association is an esteemed organization dedicated to promoting travel and tourism through high-quality journalism and insightful travel writing. They needed a modern, user-friendly website that would effectively showcase their work, highlight their events and engage their global audience. Our goal was to create a platform that reflected PATWA’s prestige and facilitated easy access to their extensive content and resources.
The Design Process
Initial Consultation and Discovery: We began with a detailed consultation to understand PATWA’s vision, goals and target audience. This phase involved gathering insights about their brand, industry standards and specific requirements for PATWAInternational.com.
Crafting the Design: Our design team focused on creating a visually appealing, professional and easy-to-navigate website that aligns with PATWA’s brand identity. Key design elements included:
- Clean and Intuitive Layout: We designed a layout that simplifies navigation and enhances user experience, allowing visitors to find information quickly and efficiently.
- Brand Consistency: The design incorporated PATWA’s brand colors, fonts and logos to maintain a cohesive brand identity.
- High-Quality Visuals: We utilized high-resolution images and engaging graphics to make the website visually appealing and highlight the beauty of travel and tourism.
User Experience (UX) Design: To provide a seamless user experience, we implemented several key UX improvements:
- Responsive Design: Ensuring the website is fully responsive and functions seamlessly across all devices, including desktops, tablets and smartphones.
- Interactive Elements: Adding interactive elements such as sliders, hover effects and call-to-action buttons to engage users and enhance navigation.
Development and Technology
Advanced Technology
Stack: We utilized the latest web technologies, including HTML5, CSS3, JavaScript and WordPress, to build a robust and scalable website. This approach ensured optimal performance, security and ease of maintenance.
Custom Functionality: To meet PATWA’s specific needs, we developed custom functionalities, including:
- Content Management System: An easy-to-use CMS that allows PATWA to update content regularly without technical assistance.
- Events & Seminars Section: A comprehensive showcase of upcoming and concluded events, conferences and award ceremonies.
- Membership Application: Online system for new member signup integrated with Paypal payment gateway.
Performance Optimization: We implemented best practices for performance optimization, including caching, image compression and minimizing code bloat. This ensured quick load times and a smooth user experience.
Client Feedback
Always a pleasure to work with this very talented and efficient team!
YATAN AHLUWALIA, Secretary General
Pacific Area Travel Writers Association
Feedback that Fuels Us
Pacific Area Travel Writers Association
(Pacific Area Travel Writers Association)
Always a pleasure to work with this very talented and efficient team!
Ruchi Batra
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