And with that, comes the question: SEO Inquiries Vs. Social Media Leads, which drives more leads?
Before diving deep into that question, let’s first understand what is social media marketing and SEO.
What is Social Media Marketing?
Social Media Marketing involves the use of social media platforms to create brand awareness, engage and interact with your audience, promote your products and services, and build relationships with your customers.
What is Search Engine Optimization(SEO)?
Search Engine Optimization or SEO helps you understand how people search for you and find you online. It involves making targeted efforts for your website to increase your search engine visibility and rank higher in organic searches. A higher ranking on search engine results pages(SERPs) would mean that you will be driving more traffic to your site.
SEO Vs. Social Media
A study conducted by SEMRush found that 73% of pollsters used SEO tools for quality lead generation and to attract more traffic, while 67% leveraged social media to do the same.
The competition between these two is neck-to-neck. Let’s understand how these two compare when it comes to lead generation.
- SEO, though time-consuming, can result in increased viewers and traffic to your site at a lower cost. Since the organic reach of social media decreases more, there will be a need to increase marketing budgets to ensure that your content gets your products the exposure they require.
- SEO can help you generate higher quality leads than social media as the traffic from search engines is coming from people who are actively searching for products/services you provide or for businesses similar to yours.
- Although social media doesn’t aid in ranking on search results pages, engagement with social media may result in increased traffic to your site, which improves your rankings for search engine results. Also, the more effective your SEO, the more users visit your site and the more likely to connect with your company via social media.
- Social media leads can come from people who may or may not be interested in your product or service. On the other hand, SEO inquiries always come from people who are interested and willing to buy.
- For social media, you have to plan ahead of time, create a lot of content and engage with your audience consistently to get noticed. However, SEO does not require that much effort and a high-quality blog post can go a long way in generating leads for your business.
- Having a specific target audience is necessary for both social media and SEO efforts. It is easier to find your target audience on social media than on SEO as you can simply look at different demographics and audiences of brands like yours and find out what type of people you want to target.
It’s true that your site is best served by implementing a combination of SEO services as well as Social media marketing, rather than relying upon only one. Making investments in both is a good idea.
Conclusion
While SEO may be more effective than any social media platform, both SEO and social media marketing must work together to bring success to your business.
Making sure that both your marketing on social media and SEO efforts work in tandem is the best method to create meaningful connections and drive more traffic to your website, attract your ideal customers, generate incredible leads and increase engagement throughout the board.
Do you want to generate high-quality leads for your business? Digital Hive is a digital marketing agency in Gurgaon offering SEO services to help you grow and take your business to the next level.