You should also make sure you’re doing everything you can to drive traffic to your store. This is where eCommerce SEO services come into play.
SEO is the process of ensuring a website rank higher in search engine results pages (SERPs), increasing the likelihood that potential customers will find it. The good news is that it is not nearly as difficult as some may believe. You simply need to hire an eCommerce marketing agency that can do this for you.
37.5% of all traffic to eCommerce sites comes from search engines (SEMrush).
23.6% of eCommerce orders are directly tied to organic traffic (Business Insider).
Suppose you hire a Google Ad Agency to run the campaign for your online business.
Taking a hypothetical case to understand:
Let us assume If you spend an average of INR 1000 on Google Ads to acquire a customer and make a sale.
Suppose, you get 20 orders within a month,
Total Customer acquisition cost = INR 20,000 (spent on Google Ads) + 15000 INR (Assumed monthly retainer charged by the agency for managing Google Ads account)
Therefore, the overall cost per acquisition will be INR 35000/20= INR 1750
So, if we exclusively rely on social media ads or Google ads for sales, we’ll need to put in a lot of time and constant money.
Whereas if you also do SEO of your website then it will work as great support.
Even though the number of the conversion from SEO will be less as compared to the paid media but if your SEO company charges you about 15000 INR per month for the services even if you get 10 sales the cost per acquisition will be 1500 INR which is comparatively less than the cost of Google Ads. As the rankings improve the No. of conversions from SEO will keep on improving and the cost will keep going down. For eg., if organic rankings by the above assumptions get 30 conversions in a month, ie. one conversion per day the acquisition cost goes down to only Rs 500. The real business however will happen once the acquired customers begin coming back and placing orders repeatedly.
SEO requires effort and takes time but once you rank and the ranking is sustained, you practically make sales on autopilot with no recurring Ad spend. SEO ranking sustains for a long time so you enjoy sales without paying any extra money and the top Google rankings build trust in the eyes of the target audience.
Your e-commerce business will surge through the ranks of organic results if you hire the right SEO agency. Investing in SEO will place you in front of your customers in a way that they will trust and engage with.
It lets your customers know you’re there and makes your storefront more reachable by ranking high in search results. Being on the first page of Google results increases brand visibility and recognition.
The optimum eCommerce SEO plan comprises the following elements:
- Keyword research to determine the types of terms people are searching for so you can target an audience that is ready to buy.
- Site architecture, or structure, is how you put up your navigation, category pages, and product pages depending on your keyword research. It’s all about getting the greatest, most relevant content in front of users.
- Targeted keyword optimization in meta tags and content for on-page SEO
- To ensure that search engines can crawl your site properly, get technical SEO done properly for your website.
- To help drive local organic visitors, use local SEO (if you have a brick and mortar).
- To drive more organic traffic and quality leads to your website, use content marketing.
- Link building can help your website get more authority and also attract traffic from relevant websites.
- Using tools like Google Analytics to track SEO success and make better data-driven decisions.
Although SEO takes longer to yield results than a Paid campaign, the payoff is far bigger. Unlike PPC, SEO benefits continue after the campaign has been turned off. Positive rankings, high-quality content, and an easy-to-use website generate long-term value.
If you’re just getting started with your eCommerce firm, it’s critical to engage in SEO right now. Reach out to Digital Hive for SEO services if you’re ready to take your online business to the next level. We’ll assist you in getting the most out of your website and increasing traffic.