You might still be asking yourself if there are good designs and bad designs in web designing or not!
The world of web designing is filled with some great designs and some horrendous ones. It’s important to always have a great design because it will help your website stand out from the crowd. However, it’s equally important to have a design that works for your target audience.
A well-designed website will make customers feel one with the brand, and therefore easier to sell to. However, it is also possible for a website to be considered bad by visitors if it doesn’t contain elements that create trust, lead visitors down the right path or entice them to spend more time on your site.
There are certain characteristics which distinguish between good and bad web designing. Factors like poor loading speed, overwhelming display filled with loads of text, no whitespace, and an unresponsive website, can lead to an overall bad user experience and thus, it will be considered bad web designing.
Cluttered Layout: A cluttered layout is a big NO. Don’t make your website visitors work hard for the information they need. They are just going to leave if you do so. A cluttered layout may mean too many ads, large blocks of text, and over-the-top design. Try to keep your website layout clutter-free and easy to navigate.
Lack Of Whitespace: Lack of whitespace in website design can be the biggest mistake as it makes your website look overwhelming and unpleasing. Whitespace is not just a way to create harmony and balance, it also serves to direct a user’s attention through the various elements. Our main goal is to keep the website design easy and clear and to provide information that visitors will find interesting and appreciate.
Readability: Some web designers focus on the design too much that they forget about the readability. A site that is easily read has a higher chance to attract customers than a site with poor readability. This is why companies should try to write easy-to-read and easy-to-digest web content that will inspire the audience they are targeting to take action.
Hidden Navigation Menu: The navigation menu of your website must be clearly visible and easy to find. Hidden navigation offers a less user-friendly experience than either visible or partially visible navigation for mobile phones as well as desktop user interfaces.
Lack Of Colour Contrast: When designing a website, make sure you are using proper colour contrast. Colour contrast is one important factor that contributes to accessibility. They’re designed to ensure that all users – even people with motor/visual impairments hearing or cognitive difficulties, or seizures aren’t confronted with obstacles that hinder the use of websites.
Non-Responsive Design: Responsive web design means that visitors will be able to browse and interact with the web pages, regardless of the devices they’re running on. Through responsive designs, images, text or videos and all other content that you’ve got on your website will show on the users’ screen in a simple format, without scrolling, pinching or zooming needed. The design needs to be optimized for all kinds of devices like Laptops, Android Phones, iPhones, iPads, Mac Books and more. Web Designing has evolved with the evolution of hardware and web designers need to keep pace with that.
Inconsistent Branding: A lack of consistency in branding creates a different image for your company which makes it difficult to establish the connection that creates trust over time. All branding elements should be following a consistent theme.
Low-resolution Images: Adding images to your website can make it informative, engaging and impressive, but the images need to be high-quality. Low-resolution images can do more harm than good.
Information Overload: Avoid using unnecessary information on your website to avoid information overload. Information overload can cause large blocks of text which is hard to read and hence spoils the user experience. Provide only relevant and necessary information on your website using short paragraphs and bulleted points wherever needed.
Lack Of User-Centricity: A good website design must be user centric, i.e., it must focus on the experience of the user. A user-centric website is one that is developed with the users’ needs, wants and behavior in mind. The ultimate goal during the process of web designing is to ensure user engagement. This cannot happen unless the user enjoys being on the website.
Whether you are looking for a web designer to create a new website from scratch or revamp an existing website, you need to have a clear idea of what qualities to look for in a web designing company. A good design will set the mood for visitors and help them get an idea about your business and products easily. Digital Hive is a Website Design Company in Gurgaon that can help you create/redesign a website that is functional, responsive, and user-friendly.