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Towa Sales Corporation

Digital Hive’s Long-Standing Partnership with Towa Sales Corporation: The Redevelopment of TowaSales.in

At Digital Hive, we pride ourselves on fostering long-term partnerships and delivering digital solutions that evolve with our clients’ needs. Our collaboration with Towa Sales Corporation on the TowaSales.in website (earlier it was on https://towaphotovision.com) exemplifies our commitment to excellence and adaptability. This project marks the third version of the website that we have designed and developed for them, a relationship that began in 2006.

Client: Towa Sales Corporation

Services: Website Design and Development, Google Analytics Integration, SEO, Social Media Optimization

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A History of Collaboration

Our journey with Towa Sales Corporation started in 2006, establishing a strong foundation of trust and mutual respect. Over the years, we have continually adapted to the changing digital landscape, ensuring that their online presence remains robust, modern and effective. The latest iteration of the website TowaSales.in reflects our dedication to leveraging the latest technologies and design trends to meet the needs of Towa’s clientele of Medical colleges, Media, Ophthalmologists, Hospitals, Scientific and Biotechnology Research laboratories all over India.

The Design and Development Process

Understanding the Client’s Needs: Given our extensive history with Towa Sales Corporation, we had a deep understanding of their brand, goals and target audience. For the third version of the website, the objective was to create a more dynamic, user-friendly and visually appealing website that would enhance user engagement and drive business growth.

Modernizing the Design: Our design team focused on creating a fresh, contemporary look for TowaSales.in. Key design elements included:
Clean and Intuitive Layout: We designed a streamlined layout that simplifies navigation and improves the user experience.

  • Brand Consistency: Maintaining consistency with Towa Sales Corporation’s brand identity, we incorporated their colors, fonts and logos into the new design.
  • High-Quality Visuals: The use of high-resolution images and graphics ensured the website was visually appealing and effectively showcased their products and services.

Enhancing User Experience (UX): To provide a seamless user experience, we implemented several key UX improvements:

  • Responsive Design: Ensuring the website is fully responsive and functions seamlessly across all devices, including desktops, tablets and smartphones.
  • Interactive Elements: Adding interactive elements such as sliders, hover effects and call-to-action buttons to engage users and enhance navigation.

Development and Technology

Advanced Technology Stack: We utilized the latest web technologies, including HTML5, CSS3, JavaScript and WordPress, to build a robust and scalable website. This approach ensured optimal performance, security and ease of maintenance.

Custom Functionality: To meet the specific needs of Towa Sales Corporation, we developed custom functionalities, including:
Product and Service Showcase: A comprehensive catalog of their offerings, complete with detailed descriptions and high-quality images.
Contact Forms: Easy-to-use contact forms for inquiries, ensuring potential clients can easily get in touch.

Performance Optimization: We implemented best practices for performance optimization, including caching, image compression and minimizing code bloat. This ensured quick load times and a smooth user experience.

End User Training: To make it easy for the webmaster at Towa to make changes on the website, online end user training on the Website Admin section was conducted and a Custom manual was provided as a ready reckoner for future references.

SEO and Social Media Optimization

In addition to design and development, Digital Hive provides ongoing SEO (Search Engine Optimization) and social media optimization services to ensure that TowaSales.in ranks highly in search engine results and effectively engages users on social media platforms. Our SEO strategy includes keyword research, on-page optimization, content creation and link building, all aimed at improving the website’s visibility and search engine ranking. Our social media optimization efforts focus on creating engaging content, building a strong social media presence and driving user interaction.

Results and Client Feedback

The latest version of TowaSales.in has been met with positive feedback from Towa Sales Corporation and their stakeholders. The website has seen increased traffic, improved user engagement, and positive feedback from clients and partners. Towa Sales Corporation has praised Digital Hive for our professionalism, creativity and technical expertise.

Feedback that Fuels Us

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