Chemicals
Food

Nectafresh

Digital Hive’s Website Design & Development services for Nectafresh Agro Foods.

Our collaboration with Nectafresh Agro Foods to re-design and develop their corporate website, NectaFresh.com, was done with the objective of driving visibility for their specialized products that stand out for being Vegan, Non GMO, Allergen Free and Gluten Free.

Client: Nectafresh

Services: Website Design, Development and Content writing

Webdesign & development company in Gurgaon

Fonts

'Poppins', sans-serif

Colours

#030708

#83ad37

#1cb8ecd9

#ffffff

Understanding the Client’s Vision

Nectafresh Agro Foods, a leading player in the agro-food industry, sought to establish a robust online presence to showcase their extensive range of products and communicate their commitment to quality and sustainability. The primary objectives was to create an engaging, user-friendly website that effectively represented their brand and facilitated business growth. Additionally, content writing was an essential part of the assignment to ensure the website’s messaging was clear, compelling and aligned with their brand identity. The content had to be Search Engine friendly to ensued effective SEO post website launch.

The Design Process

1. Initial Consultation and Discovery:

We began with a thorough consultation to understand Nectafresh’s vision, goals, and target audience. This phase involved gathering insights about their brand, industry standards and specific requirements of the company.

2. Crafting the Design:

Our design team focused on creating a visually appealing, modern and professional look that aligns with Nectafresh’s brand identity. Key design elements included:

Clean and Intuitive Layout: The light quick loading video on the opening page with vibrant footage of lush green fields, showcases fresh produce that forms the foundation of Nectafresh’s offerings.The website design layout in general simplifies navigation and enhances user experience, allowing visitors to find information quickly and efficiently.

Brand Consistency: The design incorporated Nectafresh’s brand colors, fonts, and logos to maintain a cohesive and recognizable brand identity. The customized graphic designed to highlight the USP of Nectafresh Products, ie., Vegan, Non GMO, Allergen Free and Gluten Free has also been designed in the brand colors effectively and it has evolved as a fresh branding element across all the product pages.

High-Quality Visuals: We utilized top quality images and engaging graphics to make the website visually appealing and highlight the quality of Nectafresh’s products.

User Experience (UX) Design:

To provide a seamless user experience, we implemented several key UX improvements:

Responsive Design: Ensuring the website is fully responsive and functions seamlessly across all devices, including desktops, tablets and smartphones.

Interactive Elements: Adding interactive elements such as custom self explanatory icons and call-to-action buttons to engage users and enhance navigation.

Development and Technology

1. Advanced Technology Stack:

We utilized the latest web technologies, including HTML5, CSS3, JavaScript, and WordPress, to build a robust and scalable WordPress website. This approach ensured optimal performance, security and ease of maintenance.

2. Functionality:

To meet Nectafresh’s specific needs, we developed custom functionalities, including:

Product Showcase: A comprehensive product catalog with detailed descriptions, images, and specifications to inform potential buyers.

Contact Forms: Easy-to-use and slightly compelling contact forms for inquiries slide in on all Product pages after the first 10 seconds, ensuring potential clients can easily get in touch. If the visitor navigates down to the bottom of the page, the contact form is available in the footer as well. Though, the slide-in form is available on the right end all through.

About Us Section: An in-depth section detailing the company’s history, mission and values to build trust and credibility.

3. Performance Optimization:

We implemented best practices for performance optimization, including caching, image compression and minimizing code bloat. This ensured quick load times and a smooth user experience.

Content Writing

1. Clear and Compelling Messaging:

Our content team worked closely with Nectafresh to create clear and compelling messaging that communicated their commitment to quality, sustainability and innovation. Since its a B2B Product range and the content is critical, a lot of research was done to get the correct specifications and detailing of product applications. This involved crafting content that was not only informative but also engaging and aligned with Nectafresh’s brand voice.

2. Search Engine Optimization:

To enhance the website’s visibility in search engine results, we integrated SEO best practices into the content. This included keyword research, on-page optimization and strategic placement of keywords in the content and Headings to ensure higher search engine rankings.

3. Conversion Rate Optimization:

Since the primary objective of redesigning the website was to improve online lead generation, CTA (Call To Action) elements have been strategically placed so that they are always visible and easy to use. The idea is to make it easy for a prospect to get in touch with the Nectafresh team to make business happen.

Key Features Implemented

Dynamic Home Page: The home page features a dynamic layout with complete product range clearly visible, providing a snapshot of what Nectafresh offers. The user will be able to get to the details of the product he/she is interested in, with ease.

Detailed Product Pages: Each product page includes high-quality images, comprehensive descriptions, and technical details to inform potential buyers.

Secure and Fast: We implemented robust security measures and optimized the site for fast loading times, enhancing user experience and protecting data.

Results and Client Feedback

The launch of NectaFresh.com has been met with positive feedback from Nectafresh management.

Feedback that Fuels Us

Pacific Area Travel Writers Association

(Pacific Area Travel Writers Association)

Always a pleasure to work with this very talented and efficient team!

Ruchi Batra

(Towa Sales Corporation)

Very Creative, good team efforts. Keep up the good work

Satyakki Bhattacharjee

(GrowthSqapes, Noida)

Excellent SEO work Digital Hive provides digital Products and web-based Services with equal excellence. DH team is intuitive, reliable and internally follows the agile/scrum methods which as a client make my life hassle-free. Excellent SEO work.

Vikram Vohra

(Cult Clothing Company, Gurgaon)

Total customer satisfaction It is very rare that in today’s rapidly changing business environment, with so many website developers in this technically complex world wide web, you could still find someone who is as reliable as they can be. My reason to return to Vikram Mathur of Digital Hive for the redesigning and rebuilding of my company’s official website again is that the first time they did the project, I…

Nishant K Manchnnda

(Director Customer121, Gurgaon)

Humbleness and Great business ethics I had approached Mr Vikram Mathur many times for technical requirements for my clients. Every time I get not only the right advice but a very prompt reply as well. His humbleness and great business ethics I shall never forget and ensure that I recommend him to all my current and future clients for their requirements.

Manish Kumar

Team of qualified professionals. A Team of qualified professionals yet with a personal touch. We got our website completely re-done and they have done it impressively and delivered the job within committed timelines. One piece of suggestion, give your inputs and let them do the designing part they are best at it. Lucky to have them with us !!

Rahul Sethi

(Protouch, Gurgaon)

5X jump in our traffic We saw an amazing 5X jump in our traffic and lead flow from the website immediately after the website backend was revamped. We are delighted with the transparent, honest and service-oriented approach of the entire Digital Hive team.

Shakti Jain

(Great Eastern IDTech Pvt. Ltd. Gurgaon)

We receive qualified leads now This really works. We now receive qualified leads on a consistent basis. If you need an effective web presence, you must subscribe to SEO services by Digital HIVE.

Kiran Ashri

(Advocate)

Vikram Mathur and his team at Digital HIVE deserves recognition and applause for developing our website www.kiranashri.com, the showcase for everyone interested in looking up our work. It looks fantastic. The feedback from clients has been terrific. Being a matrimonial lawyer, I desired a vibrant yet professional website which would be an extension of my personality. My concept was negated by everybody in the field including my family but Vikram…

Garima Goyal

(garimagoyal.in Gurgaon)

Personalised, genuine and well-informed advice I take great pleasure in recommending Mr Vikram Mathur of Digital HIVE for a corporate website, web promotion and e-commerce. I would not hesitate to recommend Mr Vikram for personalised, genuine and well-informed advice on website redesigning and SEO.