Google Ads (Search Engine Marketing), is a stream of Digital Marketing in which advertisers get instant visibility in Google Search Results and on websites where you wish Google to run your Ads. Adwords get your website the visitors who are actually looking for your kind of a Business. Therefore, the spends here are concentrated to reach out to only the relevant audience and not just everybody.
As the name suggests, these ads work on pay-per click basis. These ads are mostly found either on the top or the bottom of the Google search results. Everytime a visitor clicks on the ad of your business you need to pay for that only. Other than that there are no extra costs. You can easily drive instant traffic to your website and get quality leads, new customers and ecommerce sales.
Most of the business people start their first PPC campaign without any guidance and waste a huge amount of money. The reason behind that is simple, they don’t have any control over it.
Google offers two types of campaign management platforms, one is Express and the other is regular. Express option charges you more because it is fully controlled by Google. Whereas a regular Google Ads account gives you tons of options to optimize your campaign budget.
Because it is complex to set up a successful Google Ads Campaign that provides high ROI, we can help you with our PPC Management services. But before that let’s discuss some advantages of Pay-per-click advertising.
Check How Our PPC Marketing Can impact your Business
At Digital Hive, we discuss with you, the objectives for your Search Engine Marketing initiative, Budgets, Target Audience, Geographical reach required and then look into the feasibility of running Google Ads and work out a plan for the same to meet the Brand Building and/or Lead generation needs.
Decide what you want and let us start your awesome project together.