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Doing Google Ads First-time & Don’t know where to start?
Google Ads services are key part of our Digital Marketing Services and are implemented through our very powerful 5 Step Google Ads strategy.
5 Step ROI-Based Google Ads Strategy
Step 1
It is all About Landing Page Optimization
Landing page optimization for Google Ads services involves creating a landing page that is designed to convert visitors into customers. The page should be relevant to the ad they clicked on, easy to navigate, and have a clear call to action. It’s important to ensure that the page loads quickly, is mobile-friendly, and has engaging content. A/B testing can help identify which elements of the page are most effective at driving conversions, allowing for continuous optimization and improvement. Ultimately, a well-optimized landing page can improve the ROI of your Google Ads campaigns.
Step 2
Well-Researched Keywords
Choosing the right keywords is essential to creating successful Google Ads campaigns. Here are some pointers to what all we do for finding well-researched keywords:
- Use the Google Keyword Planner: This tool allows us to find new keywords and see how often they’re searched, how competitive they are, and how much they cost.
- Research your competition: Look at the keywords your competitors are using and see which ones are driving the most traffic to their site.
- Use long-tail keywords: These are more specific and less competitive phrases that can be highly relevant to your business.
- Consider user intent: Think about what users are searching for and what their goals are. For example, someone searching for “best running shoes” is likely in the market to buy, while someone searching for “how to run faster” is likely looking for information.
- Refine your list: Once we have a list of potential keywords, we refine it by eliminating irrelevant or low-performing keywords and focusing on those that are most likely to drive conversions.
Step 3
Advanced Conversion Tracking
Tracking conversions or sales is crucial to understanding the return on investment (ROI) of your ad spending. By tracking each conversion, you can analyze the effectiveness of your campaigns and make data-driven decisions to optimize your advertising strategy. At Digital Hive, we go a step further by tracking conversions at every phase of the conversion funnel, from initial awareness to final purchase. This allows us to identify areas of the funnel that need improvement and make adjustments to ensure that every ad dollar is well spent and generating a positive ROAS.
Step 4
Ad Quality & Conversion Optimization
- We always focus on reducing the cost per conversion to the minimum.
- Achieving good ad quality reduces the cost per click.
- We ensure that you pay less for every click and conversion in the long run.
- Keeping the Ads compliant with Google Ads Policies to ensure minimal disapprovals and suspensions.
Step 5
Essential Google Ads Services Reporting
Daily Reports
We provide Daily Ad spending reports so that you can observe the sales and amount spent on the campaigns daily.
Fortnightly Reports
More detailed reports are generated every 15 days including information like the progress in sales and conversions, the amount spent, the average cost per click, etc.
5 Amazing Facts about Google Ads
- 97% of Ads you see on your mobile phones are Google Ads.
- Google Ads get you instant sales and enquiries.
- 80% of all companies focus on Google Ads for PPC
- The top three ad spots on Google take about 40% of the clicks.
- Google display campaigns reach 80% of global internet users.
Ready to get started?
Contact us to work with a result-oriented digital marketing company.