If a website loads slow, it is bad for the end-user experience and for Search Engine Optimization (SEO). It can cause your website to rank lower in search engine results. The decrease in web page views, satisfaction of customers and conversions are observed.
According to a study done by Akamai:
Improving website load time leads to your website to rank higher. When your website load time increases, user experience also increases which is taken into account by Google for ranking a website in the search results.
Page load time delay by one second results in:
Below are seven ways to make your Website load faster,
Below are three things which should be considered with images,
Keep image size as small so that images load faster. By using Image editing tools you can:
Image src which are empty, as shown below should be avoided.
Browser will call for the page directory or the home page itself. User data corruption and addition of unnecessary traffic will occur in your server. So valid URL should be given in the src attribute and image resizing should be done before uploading.
Broken links drain a lot of bandwidth, as a result, visitors will move on. A client had several hundred 404 errors showing in Google Webmaster Tools. When all broken links were fixed, the average pages visited per user increased from 1.4 to 1.85 pages/visit, and there was a noticeable decrease in bounce rate.
The following free tools can be used to fix all broken links:
All three tools should be used for checking broken links. Your job is done once all the three tools show no broken links.
301 (permanent) redirects slow down the time it takes for the browser to reach the correct version of a page. Redirects increase website load time and create additional HTTP requests. To minimize the use of redirects. For the responsive website, redirects will let users with mobile devices look at responsive version instead of the main website.
These two actions are stated by Google so that your website load time does not increase with responsive redirect:
Your site performance is slowed down by Plugins which creates too many extra files, thus increasing load time. Problems related to security crashes and other technical problems may arise. You should avoid the use of plugins whenever possible. It is not possible to avoid plugins entirely, but there are ways you can reduce the overall count by deactivating and deleting any unnecessary plugins you do not use.
Review your plugins every four to six months. Evaluate each one and delete if:
The first things that load on your website are CSS. The longer this takes to load, the waiting time increases. Reduction of CSS use leads to the reduction in website load time.
CSS file size reduction and removal of CSS scripts which are old are done with CSS Compressor tool which is online and free.
Browser Caching reduces the load speed of pages on your website for new users who visit. Data such as image logo, style sheets and background images is temporarily stored on your visitor’s computer, which is fetched every time a page is visited on your website by a user. Data storage duration can be set. Files that will not change, can be set for the longer duration.
Compression reduces file-size. Website conversion to a .zip file which is known as server compression improves website load time as a result of the reduced page size. Compression reduces HTML and CSS files by 70 percent which lets users download less data. Have your server compression enabled by contacting your hosting company.
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